Context & challenge

Assisting future buyers of new-builds in their path to purchase and their decision-making. Making the customer more self-sufficient. Demonstrating the brand's capacity for digital innovation and its empathy with customers.

Methods

Prospective customers follow a personalized path exposing them to all the content available in Nexity's content management system. The solution generates leads and provides input for Nexity's marketing strategy with a profile of well-informed and qualified prospective customers.

Solution

Designing an immersive digital experience in agile mode. Development of a virtual agency. Artificial intelligence. Voice recognition. Usability tests. Roll-out in the brand’s digital ecosystem.

Key figures

. 250 video plans
. 50 aggregated sets of content
. A panel of 1,000 testers