Change before
you have to.

before products.

Tell it
like it is.

Pierre et Vacances Center Parcs

Customer-centric Innovation and Adaptation of Marketing Models

Context & challenge

Consultancy and guidance in the development of the brands' business and transformation potential.


Strategic and operational acculturation of teams to the culture of Human-Centred Design: numerous ethnology field surveys, systematic involvement of the managemen, head office, and field teams in the creation processes, progressive experimenting phases


An ever-increasing number of operational projects: services design, creating a cross-disciplinary strategy and organization devoted to innovation and the design of new customer experiences, customer research, enrichment of the brand platforms, definition of markers, improving the customer experience, training the teams on Human-Centred Design approaches. 4 countries

Key figures

. 6 years of guidance and support
. 4 brands
. About ten assignments
. Hundreds of staff involved.