The emergence of digital tools in the 2000s and their use on an altogether different scale from the 2010s have revolutionized the collection of ethnographic data. In addition to offline field observations, they are highly diversified, or even moved to digital territories. Through digital exchanges the ethnographic task of collecting social materials is now virtually at our disposal, in a constant flow on the networks, of varied natures and in immeasurable quantities. You only need to surf the web to see this!

Co-meet has developed a whole range of methodological tools to collect, compare and assess various different types of information, beyond the implicit social biases involved in the interrogative mode and digital observations.
It is then a matter of gathering situated speech or commented-on experience, as near and far as possible from individuals, in all the spheres of people's lives.

Online and offline

NDE tools enable 2.0 ethnologists to introduce qualitative and quantitative research protocols that use all the digital technologies, such as immersive investigation tools; and more particularly through social media.

The premises of NDE

NDE tools collect insights directly from consumers' experience and encourage “straight talking”:

• Ultra-proximity: NDE cuts short a reconstructed reality. Our researchers put in place mechanisms based on in vivo and in situ questioning… of individuals in their familiar settings in authentic situations of usage.


• Questioning people on the move: with its digital tools, NDE can investigate individuals on the move (on public transport, in shops, in any room in their homes, etc.) as opposed to sedentary market research.


• Over time: through longitudinal approaches, it can describe how “people live” over time and in a repetitive manner; which guarantees the quality of the gathered insights.


• The consumer-reporter of his tribe: NDE engages in conversation with individuals in their favourite digital spaces, in their digital tribe... they are our reporting observers of themselves and of their tribe.


• Engagement of consumers: individuals taken in their familiar world, from their favourite digital spaces through recreational questions, boost their creativity in a message of truth, without embellishment.

Download the NDE guide