Context & challenge

Hennessy wishes to improve and consolidate its relations with its suppliers, the Cognac vine-growers, while at the same time partnering them over the long term.

Methods

In workshops, jointly creating the editorial strategy and a dedicated content factory (coordination of the editorial boards, planning productions and publications, execution and activation).

Solution

Design and production of service-centred content (professional fact sheets and technical documents, best practice, lessons learned, portraits, interviews, reports) in multiple digital and print formats.

Key figures

. 100 technical data sheets
. 60 videos
. 30 articles
. 1 print guide
. 2 product art posters in the first two years of the programme.