Context & challenge

Tarkett wishes to prove its engagement and specific skills in the hospital sector.

Methods

. Immersion with 30 architects hospital and engineers
. Workshops for joint creation of service-centred innovation
. Interviews of international experts on the issues at stake in the hospital of tomorrow.

Solution

. Strategic platforms/Brand platform.
. White paper on the hospital of tomorrow.
. Design and hosting of a European webinar.
. Site, podcasts and content devoted to CRM and digital technology.

Key figures

. 40 experts interviewed
. 5 service-centred innovation workshops
. 10 service-centred innovations currently being prototyped
. 1 white paper co-written with 10 international experts