Context & challenge

The Pierre Fabre Group wishes to develop a training programme to instill customer-centricity in its organisation

Methods

. Acculturation of the executive committee to customer-centricity
. Design of an in-class and online training programme on design methodologies

Solution

. Awareness programme
. Theory and practice training in Design Thinking/Human-Centred Design
. Designing a massively online open course for the international teams

Key figures

Over 100 staff trained