Context & challenge

Reinvent the customer experience in supermarkets and superstores at a time when the pure players of e-commerce and the #retailtech stakeholders are developing more and more innovative value propositions aimed at consumers

Methods

An open innovation programme on the initiative of Intermarché involving 6 industrial partners. A central theme: make shopping easier. A method: human-centred design

Solution

Two innovation cycles (immersion, joint creation, experimentation) culminate in the finalization of 4 services designed to reduce the mental load of the retail chain's customers.

Key figures

. 7 partners
. A 15-strong task force
. 2 workshops per month for 18 month
. 40 leaders involved
. 100 ideas... 8 prototyped and tested services
. 100 informants and contributor consumers
. 4 services rolled out