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BIC
Designing a new range of personal care products
Context & challenge
Develop an innovation process aimed at creating a new range of personal care products in order to boost its appeal with distributors and embody the CSR strategy.
Methods
A Human-Centred Design approach with immersion: analysis of market segmentation, consumer insights and journey, 2 joint creation workshops, formal definition of value propositions and selection of concepts, prototyping a product range and qualitative and quantitative pre-tests in France and the USA.
Solution
Strategic product platform, structure and design of the product range, Design & Identity, Brandbook and implementation guidelines
Key figures
our other case studies
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DPDgroupDesign and development of a European innovation programme
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Le design en 2025 :
quel niveau d'adoption ?
Consultez la nouvelle étude menée par Supper by Square Management auprès de plus de 200 décideurs afin d’en savoir plus sur les usages des méthodes design dans les entreprises en France.
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